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One-Year Course in Fashion Marketing and Communication in
Florence
This One-Year Course in Fashion
Marketing and Communication course aims at giving a comprehensive and
consistent training, to enter with success into the fashion world. First of
all, the objective of this course is to give a strong cultural background
in the fashion field (from the history of fashion, to the reality of the
fashion system today). The specificities of fashion will also be developed:
the fashion pipeline, the technical aspects of the product, the study of
fashion as a social phenomena.
All the concrete aspects of marketing in the fashion industry will be
developed indepth (marketing plan, importance of the brand, web marketing,
store management and visual merchandising), as well as key aspects of communication,
advertising and PR. Intensive workshops and projects development will give
the opportunity to work directly and concretely, developing one's ability
to build a consistent marketing plan or to create a strong communication
activity, developing one's personal skills: creativity, ability to work in
team in an international environment, organization and presentation skills.
This course also offers a unique opportunity to dive into the Italian world
of fashion, connecting with professionals, visiting brand's flagship stores,
and attending fashion shows, in a school totally dedicated to the fashion
culture and system.
Our assets
- Classes will be held directly in English
- Full time tutoring with limited number of participants
- About 700 class hours
- Italian language course to fit into the Italian background
- Advice and information about the existing activities and trips
to the major cultural assets and places in Italy
- Advice and information about accommodation alternatives
- Access to qualified laboratories: modelling, computer lab.,
tailoring, textile, knitwear, lighting lab.
- Access to Internet and to the Library.
Our students
Students must have at least a high school diploma. Good knowledge and
comprehension capacity of the English language is required.
Why in Italy?
Italy is well known as the cradle and very heart of world fashion design,
interior design and industrial design.
Tuition
fee:
10,000
Euros
Deadline
for application:
23
December 2008
The
dates:
January
– December 2009
If you want an application form, a
brochure or further information, email us
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