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Master
Degree Course in Design Business
In Design driven firms, managers must
be able to combine managerial skills, creativity and entrepreneurial spirit,
within a perspective able to embrace at the same time design and
production, tradition and innovation, reality and vision, everyday life and
future. The modern manager is a figure that gets trained and thrives in a
border area where designers, managers and entrepreneurs, experts in
enterprise and corporate organizations, in information technology,
communication, marketing, contribute to the creation of new operative codes
and a new strategic language for the companies and the market.
The
Course:
The Master Course in Business Design
stems from the core idea that the project is the hinge and the guide of the
enterprise and it aims at bringing quality within the territories of
product, services and social enterprises.
In accordance with this view, the Master Course in Business design is an
interdisciplinary faculty founded on an innovative teaching model that
applies a radical vision of the learning by doing approach to realize an
environment in which students learn by doing, analyzing problems, designing
and verifying the solutions, interfacing at the same time with a network of
entrepreneurs and companies who participate actively and directly in the
students' training.
The collaboration with SDA Bocconi
School of management also allows the investigation onto introductory
business management themes and to the model of the Made in Italy.
The
Master's didactic approach aims at these formative objectives:
*acquisition of an eclectic
professional training which combines creativity, managerial skills and entrepreneurial
spirit.
*acquisition of the necessary tools for the management of a "design
driven" company, thus the acquisition of the ability to resort to
innovative visions for successful strategies, to work by global projects
and not just by means of competences or solutions, keeping a comprehensive
vision that can not only best exploit and value the brand, the market and
its sector, but also maintains the environmental responsibility towards
stakeholders.
*knowledge and the investigation of the organizational model and the
characteristics of the Made in Italy, thus gaining the ability of
understanding, delving deeper and optimizing its success and its processes.
*acquisition of
an approach of research and opening towards new business be brought into le
classic enterprise, starting from the identification of innovative
explorations and market strategies.
The
dates:
November 2008 - December 2009
Tuition
fee:
For E.U. students: 15,600 euros
For non E.U. students: 20,400 euros
If
you want an application form, a brochure or further information, email us
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